Cake or Death

A MISSION TO CREATE THE BEST BROWNIE

I founded Cake or Death in 2019, which exploded onto the London food scene with an incredibly fudgy, chocolatey brownie that no one could believe was vegan. Now ordered by tens of thousands of customers a year, here’s how it all started…

OUR BROWNIES

I developed my recipe in 2019 when a customer asked for a delicious vegan brownie. I came up with an incredibly rich, chocolatey and fudgy brownie, now with thousands of fans. I still make them by hand (with my team!) in small tins, meaning there are plenty of those wonderful crunchy corners to go round, and we use (literally) tons of melted chocolate every year to ensure the brownies are fudgy from edge to middle. You won’t find a cakey brownie here.

AMAZING FLAVOURS

We always have at least ten different brownie flavours like Lotus Biscoff, Salted Caramel, and Almond Cherry Bakewell. Our subscription customers love to build their own boxes and get a different limited edition flavour every month. Everything is handmade to order and sent out by us from our bakery.

OUR HOME IN EXETER

I started Cake or Death in Hackney, East London, but we moved to Exeter in sunny Devon in 2021. We decorated our new bakery in pink leopard print (of course!) and it is located in the heart of Exeter’s Fore Street indie quarter with a small team that bakes and packs brownie to be sent out all over the UK every day. We’re open Monday – Friday until 3pm so come and say hello if you’re in the area.