Mabel's Foods

How Mabel’s was born

Mabel’s was created in 2019 by Lauren and Sophie, a vegan couple passionate about animal welfare, sustainability and making switching to plant-based alternatives easy for all.

Tired of missing out on our favourite part of a roast dinner, the Yorkshire puddings. Lauren developed a recipe that perfectly replicates the flavour and texture expected from the mainstream equivalent, delivering a golden crispy top and soggy bottom, ready to be doused in gravy.

Selling locally at first, our growth accelerated very quickly through word of mouth and social media and we now wholesale to pubs, restaurants, independent shops, and retail direct to customers from our own website.

We are a small family business, and we pride ourselves in delivering great quality products and excellent customer service.